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The Monocle Guide to Good Business
It’s a book made to be used. Write in its margins and turn over the corners of its pages. But don’t expect management speak or miracles for untold riches. This is not a book about staging a revolution. Rather, this is a book about doing things well—from how you run the show to the pens you buy. And even about taking your dog to work.
The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers. The Monocle Guide to Good Business is a handbook for those who want to make a company that will last; it’s the ultimate reference for doing a job you love.
Ever since the launch of Monocle in 2007 this highly successful global magazine and media brand has championed a clear and new take on the world of work. It has encouraged its readers to start their own businesses, do the thing that makes them feel fulfilled (even if it means ditching a comfortable corporate salary), and find places to build their HQ that deliver a good quality of life too.
The magazine’s belief in making things (and making them well), using your hands, doing an apprenticeship, and keeping things small and tight has linked perfectly with a community of entrepreneurs who are determined to find their own way in the world—and know that this will allow them to run their lives in new and fresh ways. These developments are also expressed in the maker movement, new shared spaces, and unusual business schools.
So it was a natural step for the magazine’s team to create The Monocle Guide to Good Business. This guide is not your traditional business book, but it does give advice on how to go from clever fledgling idea to success story and introduces people with inspiring stories. The Monocle Guide to Good Business is also a picture-rich journey for anyone who runs a company, wants to run a company, or wishes their boss had some new ideas. It will even tell you why you need an office dog.
From the best business neighborhoods to the sturdiest desks, this book will have you planning a new career —or at least fixing your office. It’s a book that should be thumbed and used. It’s a manual and a manifesto, a guide and a good read.
Monocle-founder Tyler Brûlé is a former war correspondent, founding editor-in-chief of Wallpaper* and columnist for the Financial Times. Based in London and acclaimed the world over, Monocle delivers a unique global briefing on global affairs, business, culture and design. Alongside the magazine, Monocle has created a 24-hour radio station, a film-rich website, retail ventures around the globe, and cafés in Tokyo and London.